Great British Holiday Awards
Our sector has taken a kicking in recent years, and too often the story told about self-catering is negative, misinformed, and simply wrong. These awards are about putting that right.
The Great British Holiday Awards celebrate the very best of self-catering across the UK – the people, the businesses, the guests, and the stories that rarely get told. Every day, across rural and coastal communities, our sector delivers something special. We help families reconnect, provide the space where memories are made, and are there for both the big moments and the quiet ones.
This is not just about holidays. It is about wellbeing – switching off, getting outdoors, and spending real time together, something that has never mattered more. Self-catering businesses also play a vital role in supporting jobs, pubs, restaurants, attractions, and local supply chains. We bring visitors into areas that would otherwise struggle and help keep money flowing into communities all year round.
Behind all of this are thousands of small, family-run businesses – hard-working owners navigating a growing wave of regulation, tax changes, and pressure from all sides. These awards shine a light on that effort. They recognise resilience, celebrate innovation, and honour the relationships between hosts and guests that sit at the heart of what we do.
Because this sector matters – to our communities, to our economy, and to the millions of people who choose a Great British Holiday every year.
RISING STAR OF THE GREAT BRITISH HOLIDAY
Recognising a new entrant who has brought fresh thinking into the sector.
This award celebrates creativity, quality, and a clear commitment to building a sustainable self-catering business from day one.
Criteria: Open to businesses that have started operating since 2023, demonstrating innovation, great guest experience, and a positive impact on the visitor economy in their local area.
GREAT BRITISH HOLIDAY LEGEND (GUEST AWARD)
Celebrating the guests who make this sector what it is.
These are the families who return year after year, marking life’s milestones and building traditions that span generations.
Criteria: Awarded to a long-standing guest or family with a history of return visits, deep connection to the business, and a story that reflects the true value of the Great British Holiday.
GREAT BRITISH SELF-CATERING FAMILY BUSINESS AWARD
Honouring the backbone of our sector.
Family-run businesses that have stood the test of time, with generations working together and passing knowledge forward.
Criteria: Open to multi-generational businesses that demonstrate continuity, resilience, and active involvement of different generations in running and evolving the business.